"Instagram Marketing: 6 Steps to Success"

The ultimate guide to building profitable presence on Instagram, growing follower base and stimulating engagement - for entrepreneurs, marketers and aspiring social media influencers.

Buy the ebook
Instagram Marketing 6 Steps to Success

"Instagram Marketing:
6 Steps to Success"

The ultimate guide to building profitable presence on Instagram, growing follower base and stimulating engagement - for entrepreneurs, marketers and aspiring social media influencers.

Find out more
Buy the ebook
Download 7 pages FOR FREE

Get the taste of what Instagram Marketing: 6 Steps to Success has to to offer with this 7-page sneak peek.

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The 6-step framework: our methodology for Instagram success

Plan

Designing an Instagram strategy that fits with the wider marketing objectives and contributes to the overall business success

Create

Producing engaging visual​content​and designing effective posts that appeal to the audience and drive business results

Reach

Reaching the right​audience with the right message at the right time

Connect

Ensuring logical user​journey​to and from Instagram, while fostering seamless experience on the platform

Assess

Carrying out honest and objective​performance assessment

Improve

Committing to the continuous​optimisation of Instagram marketing activity WHAT YOU WILL LEARN (note: remove the question mark form this headline)

What you will learn

How to formulate Instagram marketing strategy

Instagram Marketing: 6 Steps to Success identifies three main types of strategies. You will learn about setting objectives and how different strategies fit into the context of the wider business and marketing goals

How to craft effective posts

This guide discusses various types of Instagram posts and creative execution tactics. You will learn how to design posts that are in line with your strategic considerations and will positively contribute to achieving your objectives

How to grow your follower base

This ebook provides a comprehensive overview of different mechanisms and tools to increase your brand’s followers count. You will learn how to reach relevant audiences both organically and using sponsored posts

How to link Instagram with other stages of the user journey

Instagram Marketing: 6 Steps for Success emphasises the importance of logical and effortless customer journey. You will learn what you need to do to improve the user experience on the platform, and drive your followers down the purchase funnel, for example by linking them to your online store

How to measure performance of your Instagram activity

The thinking behind this book is underpinned by a strong belief in objective assessment and the data-driven approach to marketing. You will learn why it’s important to measure your performance, and how you can do this using native and third-party solutions

How to optimise performance of your Instagram activity

There is no limit to perfection - this guide encourages all brands to constantly look back at how they perform and adjust their strategies accordingly. You will find out how detailed analysis of your results can impact a range of variables, from objectives-setting to creative execution

BONUS: 9 experts on Instagram marketing

...and more!

Shama Hyder

CEO of The Marketing Zen Group

...and more!

Jim Tobin

President of Ignite Social Media

...and more!

Semih Dilek

Digital Marketing Manager at Supplementer.com

...and more!

Philip van den Braak

Head of Influencer Marketing at Come Round

...and more!

Jason Stone

Founder of The Millionaire Mentor and a Forbes Featured Entrepreneur

...and more!

Jenn Hermann

Instagram expert and speaker

What you get

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Instagram Marketing 6 Steps to Success
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